Case Study: Cloud Backup - Trawöger

ABOUT THE CUSTOMER

A leading advertising services company that connects tens of thousands of advertisers with thousands of publishers was faced with the challenge of unifying and modernizing its heterogeneous IT infrastructure. The company offers a comprehensive platform with intelligent tools and technologies that integrate content commerce, performance marketing and affiliate marketing. With a focus on high-quality traffic and innovative advertising formats, the company aims to increase revenue for publishers and boost sales for advertisers.

THE CHALLENGE

The company experienced strong growth through its private equity platform strategy. This expansion brought a variety of IT infrastructures to the company, including both AWS-based and on-premises solutions. However, this complex and fragmented landscape offered enormous potential for synergies but required standardization to become more efficient.

The onboarding process for new acquisitions was slower than expected, which limited the speed of innovation. In addition, there were regular hardware failures in the company's own data centers and the associated costs for maintenance and support. Despite these challenges, the company had already laid important foundations, including CI/CD pipelines and containerized microservices on Kubernetes, which provided an excellent basis for further growth.

THE SOLUTION

The company opted for a future-oriented cloud transformation to unlock the full potential of its technology. The migration to AWS created a uniform, modern infrastructure that guarantees flexibility and scalability. AWS EKS was introduced as the central solution to optimally integrate the existing microservices into the new cloud environment. This not only created the basis for a stable and efficient architecture, but also for future growth.

The implementation of a robust landing zone with AWS Control Tower, AWS Config, AWS Security Hub and Amazon GuardDuty ensured a secure and scalable cloud environment. These measures ensured that the IT infrastructure met both the highest security and compliance standards and gave the company the control and visibility it needed to execute its vision efficiently.

A key component was the introduction of a Cloud Center of Excellence (CCoE), which served as an innovation driver for the cloud strategy. At the same time, infrastructure-as-code practices were introduced that enabled consistent and automated provisioning of resources, further increasing efficiency and minimizing human error. Through customized AWS training, the company was able to optimally prepare its employees for the new technologies and expand cloud expertise throughout the company.

THE RESULTS

The migration to AWS resulted in a modern, unified IT infrastructure that significantly increased the company's scalability, flexibility and reliability. The new cloud architecture made it possible to significantly reduce costs for hardware maintenance and operations, while increasing efficiency through automated processes. The integration process for new acquisitions was smoother and faster, further accelerating the company's growth strategy. In addition, software updates and rollouts were optimized, which shortened time-to-market and increased the speed of innovation.

The newly established Cloud Center of Excellence (CCoE) and comprehensive training measures enabled the company to significantly expand its cloud expertise internally. This led to stronger cloud governance and improved utilization of the new infrastructure, which now serves as the basis for future growth and innovation. As a result, the company is ideally positioned to remain the market leader and support its customers with innovative, scalable solutions.

ABOUT AUVARIA

Auvaria is a consulting and engineering company with focus on AWS, based in Vienna, Austria and Berlin, Germany. The Auvaria team provides specialized cloud services along the entire cloud journey, regardless of what phase you are currently in: From strategy to migrations, architecture modernization, DevOps, data & analytics, machine learning, security, and managed services. Our proficiency is not only limited to technical expertise - Auvaria also guides customer teams successfully through the cultural change that every Cloud Journey brings and puts the people at the center of it.